A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.
A) cohort group
B) clone group
C) dissociative reference group
D) consumption subculture
E) purchase consortium

Question

Quizplus · Accepted Answer

Consumption subcultures are reference groups for their members as well as those who aspire to join or avoid them.

A Distinctive Subgroup of Society That Self-Selects on the Basis