Question 1

Which of the following is a characteristic of a consumption subculture?
A) an identifiable, hierarchical social structure
B) a set of shared beliefs or values
C) unique jargon, rituals, and modes of symbolic expression
D) A and B
E) A, B, and C

Accepted Answer

A consumption subculture is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Question 2

As a marketing major, Stan is a collegiate member of the American Marketing Association. This association holds a collegiate conference every year, and he did attend it one year. While this is a group he belongs to, his ties to other members are relatively weak, and his interaction is infrequent. Which type of group is this?
A) primary group
B) secondary group
C) tertiary group
D) cohort group
E) work group

Accepted Answer

Secondary groups include professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members.

Question 3

Which of the following statements is FALSE regarding consumption subcultures?
A) These groups have an identifiable, hierarchical social structure.
B) These groups have a set of shared beliefs or values.
C) These groups have a unique jargon, rituals, and modes of symbolic expression.
D) They are reference groups for their members as well as those who aspire to join or avoid them.
E) Consumption must be shared physically to be a shared ritual that creates and sustains a group.

Accepted Answer

Consumption need not be shared physically to be a shared ritual that creates and sustains a group.

Question 4

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?
A) cohort group
B) generation group
C) community group
D) reference group
E) modeling group

Accepted Answer

An individual uses a reference group as a guide for behavior in a specific situation.

Question 5

Tara is a marketing professor and is a member of the American Marketing Association. The members of this organization are associated with the discipline of marketing, either as academicians or as practitioners. The purpose of this organization is to disseminate research about marketing, to share best practices, and to foster the professional development of marketers. The American Marketing Associate is an example of a _____.
A) group
B) cohort
C) generation
D) primary group
E) consumer group

Accepted Answer

A group is defined as two or more individuals who share a set of norms, values, or beliefs and have certain defined relationships to one another such that their behaviors are interdependent.

Question 6

Amanda is in junior high and begged her mother to buy her a certain brand of athletic shoe that all the "cool" kids in school were wearing. She thought that if she had those shoes, she would be accepted as one of them. To Amanda, these other students in school that she wants to be associated with represent a(n) _____.
A) primary reference group
B) secondary reference group
C) dissociative reference group
D) aspiration reference group
E) attractive reference group

Accepted Answer

Aspiration reference groups are non-membership groups with a positive attraction that can also exert a strong influence.

Question 7

Which criterion is used to classify groups?
A) membership
B) strength of social tie
C) type of contact
D) attraction
E) all of the above

Accepted Answer

Groups may be classified according to a number of variables.

Question 8

Groups with negative desirability are referred to as _____.
A) primary reference groups
B) secondary reference groups
C) dissociative reference groups
D) aspiration reference groups
E) unattractive reference groups

Accepted Answer

Dissociative reference groups can influence behavior just as groups with positive desirability.

Question 9

Which group classification variable refers to the closeness and intimacy of the group linkages?
A) membership
B) strength of social tie
C) number of members
D) type of contact
E) attraction

Accepted Answer

Social ties can be strong or weak.

Question 10

Harley-Davidson motorcycle owners who join a Harley group, Jeep owners who attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.
A) cohort groups
B) clone groups
C) dissociative reference groups
D) consumption subcultures
E) purchase consortiums

Accepted Answer

A consumption subculture is a distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity.

Question 11

Which type of group includes family and friends and involves strong ties and frequent interaction?
A) primary group
B) secondary group
C) consumer group
D) reference group
E) intimate group

Accepted Answer

Primary groups often wield considerable influence.

Question 12

Which of the following is NOT a criterion used to classify groups?
A) membership
B) strength of social tie
C) number of members
D) type of contact
E) attraction

Accepted Answer

The criteria used to classify groups are membership, strength of social tie, type of contact, and attraction.

Question 13

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?
A) primary group
B) secondary group
C) tertiary group
D) cohort group
E) work group

Accepted Answer

Secondary groups include professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members.

Question 14

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.
A) brand community
B) cohort group
C) purchase consortium
D) clone group
E) census track

Accepted Answer

A brand community is a consumption subculture that focuses on the interaction of individuals around an activity; product category; or, occasionally, a brand.

Question 15

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.
A) cohort group
B) clone group
C) dissociative reference group
D) consumption subculture
E) purchase consortium

Accepted Answer

Consumption subcultures are reference groups for their members as well as those who aspire to join or avoid them.

Question 16

Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.
A) primary
B) secondary
C) consumer
D) restrictive
E) intimate

Accepted Answer

Primary groups, such as family and friends, involve strong ties and frequent interaction.

Question 17

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.
A) family
B) organization
C) group
D) cohort
E) generation

Accepted Answer

Most of us belong to a number of different groups and would like to belong to several others.

Question 18

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
A) primary reference group
B) secondary reference group
C) dissociative reference group
D) aspiration reference group
E) attractive reference group

Accepted Answer

Aspiration reference groups are non-membership groups with a positive attraction that can also exert a strong influence.

Question 19

Bob is somewhat of a loner in high school. He really despises the school "jocks" who seem to be involved in every sport. He doesn't want anything to do with them or be like them in any way. To Bob, the group of students who represent the school athletes is a(n) _____.
A) primary reference group
B) secondary reference group
C) dissociative reference group
D) aspiration reference group
E) unattractive reference group

Accepted Answer

Dissociative reference groups can influence behavior just as groups with positive desirability.

Question 20

Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep.
A) exchange
B) speedway-sponsored event
C) insurance policy
D) community
E) A and B

Accepted Answer

At these events, Jeep owners meet and form relationships with other owners, deepen their involvement with their Jeep vehicles, and become acculturated into the rituals and traditions of the community.

Quiz 7: Group Influence on Consumer Behavior

Which of the following is a characteristic of a consumption subculture?

Which of the following statements is FALSE regarding consumption subcultures?

Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior?

Which criterion is used to classify groups?

Groups with negative desirability are referred to as _____.

Which group classification variable refers to the closeness and intimacy of the group linkages?

Harley-Davidson motorcycle owners who join a Harley group, Jeep owners who attend events sponsored by Jeep, and Star Trek "Trekkies" are all examples of _____.

Which type of group includes family and friends and involves strong ties and frequent interaction?

Which of the following is NOT a criterion used to classify groups?

Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members?

A non-geographically bound community, based on a structured set of social relationships among owners of a brand and the psychological relationship they have with the brand itself, the product in use, and the firm, is known as a _____.

A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a _____.

Angie is a teenager, living at home with her parents and two brothers. Even though she wants to venture out more on her own, her parents will not allow it, and she obeys their wishes. Her family represents a(n) _____ group.

Two or more individuals who share a set of norms, values, or beliefs and have certain implicitly or explicitly defined relationships to one another such that their behaviors are interdependent is known as a(n) _____.

Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.

Bob is somewhat of a loner in high school. He really despises the school "jocks" who seem to be involved in every sport. He doesn't want anything to do with them or be like them in any way. To Bob, the group of students who represent the school athletes is a(n) _____.

Many Jeep owners elect to become members of a Jeep _____ and attend brand fests such as Jeep Jamboree, Jeep 101, and Camp Jeep.