Question 1

A completely nominal decision does not even include consideration of _____.
A) information
B) problem recognition
C) the "do not purchase" alternative
D) purchase evaluation
E) all of the above

Accepted Answer

A completely nominal decision does not even include consideration of the "do not purchase" alternative.

Question 2

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.
A) social media like Pinterest
B) crowd sourcing like Kickstarter
C) peer innovation like Quirky
D) all of the above
E) none of the above

Accepted Answer

Crowdsourcing like Kickstarter facilitates the development of such consumer-to-consumer solutions.

Question 3

Which type of consumer decision making does NOT include alternative evaluation?
A) routine decision making
B) nominal decision making
C) extended decision making
D) simple decision making
E) limited decision making

Accepted Answer

Nominal decision making does not include alternative evaluation.

Question 4

Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?
A) routine decision making
B) nominal decision making
C) extended decision making
D) simple decision making
E) limited decision making

Accepted Answer

Limited decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives.

Question 5

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?
A) routine decision
B) repeat purchase decision
C) primary decision
D) brand loyal decision
E) low visibility decision

Accepted Answer

A brand loyal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement.

Question 6

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____.
A) a high level of cognitive processing
B) a low level of purchase involvement
C) limited decision making
D) extended decision making
E) a high level of affective processing

Accepted Answer

A low level of purchase involvement involves no decision per se.

Question 7

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____.
A) high in product involvement; low in purchase involvement
B) high in value-expressive involvement; low in product involvement
C) high in product involvement; high in purchase involvement
D) low in product involvement; low in purchase involvement
E) low in product involvement; high in purchase involvement

Accepted Answer

The level of product and purchase involvement can vary depending on the product.

Question 8

Nominal decisions can be broken into which two distinct categories?
A) brand loyal decisions and repeat purchase decisions
B) primary decisions and secondary decisions
C) high involvement decisions and low involvement decisions
D) expensive decisions and inexpensive decisions
E) first purchase decisions and repeat purchase decisions

Accepted Answer

Nominal decisions can be broken into two distinct categories: brand loyal decisions and repeat purchase decisions.

Question 9

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?
A) The decision process model provides useful insight into all types of consumer purchases.
B) Consumer decisions are frequently the result of a single problem.
C) Consumer decisions are rational and functional; otherwise they do not involve decisions per se.
D) Some consumer decisions result from the convergence of several problems.
E) Once the decision process begins, it may evolve and become more complex with multiple goals.

Accepted Answer

The types of decision processes are not distinct but rather blend into each other.

Question 10

What is the first stage of the consumer decision process?
A) information search
B) problem recognition
C) alternative evaluation
D) purchase
E) postpurchase behavior

Accepted Answer

Consumer decisions are frequently the result of a single problem.

Question 11

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?
A) nominal decision making
B) normal decision making
C) limited decision making
D) extended decision making
E) simple decision making

Accepted Answer

A completely nominal decision does not include consideration of the "do not purchase" alternative.

Question 12

Very high levels of purchase involvement tend to produce _____.
A) extended decision making
B) nominal decision making
C) affective decision making
D) limited decision making
E) none of the above

Accepted Answer

Extended decision making is the response to a high level of purchase involvement.

Question 13

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.
A) personal involvement
B) product involvement
C) purchase involvement
D) enduring involvement
E) activated involvement

Accepted Answer

Purchase involvement is triggered by the need to consider a particular purchase.

Question 14

Which of the following is NOT a type of consumer decision making discussed in your text?
A) nominal decision making
B) extended decision making
C) complex decision making
D) limited decision making
E) All of the above are types of decision making.

Accepted Answer

Nominal, limited, and extended decision making are types of decision processes.

Question 15

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?
A) routine decision
B) inexpensive decision
C) primary decision
D) brand loyal decision
E) low visibility decision

Accepted Answer

A brand loyal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement.

Question 16

Which type of consumer decision making includes only a limited internal information search and no external search for information?
A) routine decision making
B) nominal decision making
C) extended decision making
D) simple decision making
E) limited decision making

Accepted Answer

Nominal decision making involves no decision per se.

Question 17

Nominal decision making is sometimes referred to as _____.
A) habitual decision making
B) routine decision making
C) simple decision making
D) automatic decision making
E) default decision making

Accepted Answer

Nominal decision making is sometimes referred to as habitual decision making.

Question 18

Which type of decision making process in effect involves no decision per se?
A) simple decision making
B) nominal decision making
C) extended decision making
D) automatic decision making
E) default decision making

Accepted Answer

Nominal decision making involves no decision per se.

Question 19

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?
A) routine decision making
B) nominal decision making
C) extended decision making
D) simple decision making
E) limited decision making

Accepted Answer

Extended decision making involves the evaluation of many attributes and alternatives and employs complex decision rules.

Question 20

Which of the following is(are) a type of consumer decision making discussed in your text?
A) nominal decision making
B) limited decision making
C) extended decision making
D) B and C
E) A, B, and C

Accepted Answer

Nominal, limited, and extended decision making are types of decision processes.

Quiz 14: Consumer Decision Process and Problem Recognition

A completely nominal decision does not even include consideration of _____.

Consumer-to-consumer solutions to "problems they never knew they had" have accelerated due to the rise of _____.

Which type of consumer decision making does NOT include alternative evaluation?

Which type of consumer decision making includes the evaluation of only a few attributes, simple decision rules, and few alternatives?

Brad was out of soft drinks in his dorm room, so he went to the store and purchased Coke. This is the brand he always buys, and he would not even consider purchasing another brand. Which type of nominal decision does this illustrate?

Emma noticed that she was almost out of gas, so she pulled into the nearest gas station and filled up her tank. Emma's decision on which gas to purchase is characterized by _____.

Blake doesn't much care about cars but is engaging in a substantial amount of information search about cars because he is about to buy a new car. In terms of involvement, Blake is _____.

Nominal decisions can be broken into which two distinct categories?

Which of the following statements is FALSE regarding consumer decisions and the consumer decision process?

What is the first stage of the consumer decision process?

Which type of consumer decision making only includes the stages of problem recognition, limited internal information search, purchase, and limited postpurchase behavior?

Very high levels of purchase involvement tend to produce _____.

The level of concern for, or interest in, the purchase process triggered by the need to consider a particular purchase is known as _____.

Which of the following is NOT a type of consumer decision making discussed in your text?

Which type of nominal decision is characterized by a fairly high degree of product involvement but a low degree of purchase involvement?

Which type of consumer decision making includes only a limited internal information search and no external search for information?

Nominal decision making is sometimes referred to as _____.

Which type of decision making process in effect involves no decision per se?

Which type of consumer decision making involves the evaluation of many attributes and alternatives and employs complex decision rules?

Which of the following is(are) a type of consumer decision making discussed in your text?