Question 1

Which online shopping segment found by Experian is less likely than average to have bought online in the past 12 months and enjoys shopping?

Accepted Answer

Mall Maniacs are middle income and like to try new things.

Question 2

Which of the following is TRUE regarding Internet shopping?

Accepted Answer

Annual growth in the number of Internet users is low, with increases in the amount of online spending coming from existing shoppers buying more.

Question 3

Brick-and-mortar stores with the goal to design environments that are emotionally engaging, entertaining, and memorable are using a strategy known as

Accepted Answer

Shoppertainment is the use of engaging, entertaining, and memorable store environments that are emotionally engaging.

Question 4

It is predicted that the total Web-influenced in-store sales is _____.

Accepted Answer

The Internet is a major retail channel and one aspect of in-home shopping.

Question 5

Greg is a carpenter and his wife, Marsha, is a second-grade teacher. They use their computer to keep in touch with their children and rarely shop online. In which online shopping segment do they belong?

Accepted Answer

Original Traditionalists are older, lower income, and are 55 percent less likely than average to have bought online in the past 12 months.

Question 6

Which online shopping segment found by Experian is the highest catalog shopper?

Accepted Answer

Original Traditionalists are older, lower income, and are 55 percent less likely than average to have bought online in the past 12 months.

Question 7

Which online shopping segment found by Experian buys in stores and does heavy online research prior to buying?

Accepted Answer

Upscale Clicks and Bricks are higher income, middle age, and most likely to buy online and in-store.

Question 8

Which online shopping segment found by Experian is 10 percent more likely on average to have shopped online in the past 12 months looking for good deals?

Accepted Answer

Virtual Shoppers are younger, split between higher and lower income, and tend to use the Internet to find good deals.

Question 9

Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and ordered them. This is an example of _____.

Accepted Answer

Consumers acquiring product through mail, telephone, or computer is referred to as in-home shopping.

Question 10

Which of the following is the major reason consumers give for shopping online?

Accepted Answer

Consumers shop online for various reasons, many of them similar to those for shopping from catalogs.

Question 11

Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet their friends for coffee in the food court. Jessica and Marty represent which online shopper segment?

Accepted Answer

Mall Maniacs are middle income, enjoy the social aspect of shopping, and like to try new things.

Question 12

Any source of products or services for consumers is referred to as a _____.

Accepted Answer

This has moved well beyond physical stores and catalogs to include the Internet, interactive TV ads, and mobile shopping apps.

Question 13

Paul's grandchildren gave him a computer for Christmas, but he seldom uses it to shop. He only goes to the grocery store to restock his pantry once a month. In which online shopping segment does Paul belong?

Accepted Answer

Just the Essentials score lower than average on all forms of shopping.

Question 14

Which of the following statements is FALSE regarding Internet retailing?

Accepted Answer

Consumers shop online for various reasons, many of them similar to those for shopping from catalogs.

Question 15

Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity?

Accepted Answer

Just the Essentials score lower than average on all forms of shopping.

Question 16

Which online shopping segment found by Experian is younger, heavily female, and sees shopping as fun?

Accepted Answer

Status Strivers like to browse and shop to keep up with trends.

Question 17

Which of the following is NOT an online shopper segment?

Accepted Answer

Adventurous Explorers is not an online shopper segment.

Question 18

Hank is seen by others as the go-to if they have questions related to finding good deals on the Internet. He likes to shop online because, to him, it's more fun than going to a store. To which online shopping segment does Hank belong?

Accepted Answer

Virtual Shoppers are younger, split between higher and lower income, and tend to use the Internet to find good deals.

Question 19

The process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

Accepted Answer

These sources represent an important and growing percentage of total retail sales.

Question 20

Kim did much of her Christmas shopping on the Internet last year. She enjoys buying online and does so frequently. She also likes going to the mall so she can see and try on the latest fashions. Kim represents which online shopper segment?

Accepted Answer

Status Strivers like to browse and shop to keep up with trends.

Quiz 17: Outlet Selection and Purchase

Which online shopping segment found by Experian is less likely than average to have bought online in the past 12 months and enjoys shopping?

Which of the following is TRUE regarding Internet shopping?

Brick-and-mortar stores with the goal to design environments that are emotionally engaging, entertaining, and memorable are using a strategy known as

It is predicted that the total Web-influenced in-store sales is _____.

Greg is a carpenter and his wife, Marsha, is a second-grade teacher. They use their computer to keep in touch with their children and rarely shop online. In which online shopping segment do they belong?

Which online shopping segment found by Experian is the highest catalog shopper?

Which online shopping segment found by Experian buys in stores and does heavy online research prior to buying?

Which online shopping segment found by Experian is 10 percent more likely on average to have shopped online in the past 12 months looking for good deals?

Jane was looking through the Pottery Barn catalog and saw some lamps she liked. Instead of calling the toll-free number to purchase the lamps, she went to Pottery Barn's website and ordered them. This is an example of _____.

Which of the following is the major reason consumers give for shopping online?

Jessica and Marty know how to shop online, but they prefer to go to the mall where they meet their friends for coffee in the food court. Jessica and Marty represent which online shopper segment?

Any source of products or services for consumers is referred to as a _____.

Paul's grandchildren gave him a computer for Christmas, but he seldom uses it to shop. He only goes to the grocery store to restock his pantry once a month. In which online shopping segment does Paul belong?

Which of the following statements is FALSE regarding Internet retailing?

Which online shopping segment found by Experian is older, middle income, and only looking for functional necessity?

Which online shopping segment found by Experian is younger, heavily female, and sees shopping as fun?

Which of the following is NOT an online shopper segment?

Hank is seen by others as the go-to if they have questions related to finding good deals on the Internet. He likes to shop online because, to him, it's more fun than going to a store. To which online shopping segment does Hank belong?

The process of consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

Kim did much of her Christmas shopping on the Internet last year. She enjoys buying online and does so frequently. She also likes going to the mall so she can see and try on the latest fashions. Kim represents which online shopper segment?