Individuals frequently purchase products thought to be used by a desired group in order to achieve actual or symbolic membership in the group. This type of group is referred to as a(n) _____.
A) primary reference group
B) secondary reference group
C) dissociative reference group
D) aspiration reference group
E) attractive reference group

Question

Quizplus · Accepted Answer

Aspiration reference groups are non-membership groups with a positive attraction that can also exert a strong influence.

Individuals Frequently Purchase Products Thought to Be Used by a Desired