Any communication or activity that implies, or from which one could reasonably infer, that an organization is associated with an event, when in fact it is not, is known as _____.
A) gorilla marketing
B) tangential marketing
C) stealth marketing
D) ambush marketing
E) product placement

Question

Quizplus · Accepted Answer

A common form of ambush marketing is to advertise heavily during an event.

Any Communication or Activity That Implies, or from Which One