_____ involve(s) the use of an unexpected twist or artful deviation in how a message is communicated either visually in the ad's picture or verbally in the ad's text or headline.
A) Rhetorical figures
B) Proximity
C) Ambush marketing
D) Contextual figures
E) Affective interpretation

Question

Quizplus · Accepted Answer

Rhetorical figures such as rhymes, puns, and metaphors have been shown to increase consumer attention and influence their feelings and perceptions of the brand.

_____ Involve(s) the Use of an Unexpected Twist or Artful