When a communication leads consumers to believe something about the product that is not true even though it doesn't present a direct false claim, this is known as _____.
A) a direct claim
B) deceptive advertising
C) interpretation discrepancy
D) claim-belief discrepancy
E) inferential discrepancy

Question

Quizplus · Accepted Answer

This is a subtle form of deception because companies are not making direct false claims.

When a Communication Leads Consumers to Believe Something About the Product