Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had the highest price and the best warranty as well as one he had seen a lot of advertising for. Sam used these factors as _____.
A) inferential variables
B) quality signals
C) just noticeable difference cues
D) sensory cues
E) choice determinants

Question

Quizplus · Accepted Answer

Consumers use available data and then their own ideas to draw conclusions about information that is not provided.

Sam Doesn't Know Much About Digital Video Recorders, So When