An advertiser that surrounds its ads with positive programming _____.
A) is tapping into the isolation effect
B) is basing its strategy on figure-ground theory
C) is utilizing adaptation level theory
D) increases the chances that its information is evaluated in a more positive light
E) none of the above

Question

Quizplus · Accepted Answer

There is a concern about how the programming surrounding an ad will affect interpretation of the ad.

An Advertiser That Surrounds Its Ads with Positive Programming _____