The more often a response is reinforced, the more likely it will be repeated in the future as consumers learn that the response is associated with a positive outcome is the basic premise of which type of learning?
A) classical conditioning
B) operant conditioning
C) iconic learning
D) vicarious learning
E) reinforced learning

Question

Quizplus · Accepted Answer

Operant conditioning attempts to create an association between a response (e.g., buying a brand) and some outcome (e.g., satisfaction) that serves to reinforce the response.

The More Often a Response Is Reinforced, the More Likely