Coca-Cola does not advertise during the evening news because the marketer does not want the often-negative information reported on the news to create a negative feeling toward the brand. Which type of learning creates an association between the brand and some response?
A) classical conditioning
B) operant conditioning
C) iconic learning
D) vicarious learning
E) reinforced learning

Question

Quizplus · Accepted Answer

Classical conditioning attempts to create an association between a stimulus (e.g., brand name) and some response (e.g., behavior or feeling).

Coca-Cola Does Not Advertise During the Evening News Because the Marketer