Pat Is Purchasing New Tires for His Car

Pat is purchasing new tires for his car. He expected to spend $400 or more for these tires, so he started researching on the Internet. He spent several days learning about this product and studied several consumer magazines (e.g., Consumer Reports) . He decided to purchase Yokohama tires because they were rated the best tire value. Which type of learning situation does this illustrate?

A) explicit learning
B) implicit learning
C) primary learning
D) low-involvement learning
E) high-involvement learning