Which type of conditioning requires that consumers first engage in a deliberate behavior (i.e., trying the product) and come to understand its power in predicting positive outcomes that serve as reinforcement?
A) classical conditioning
B) operant conditioning
C) iconic conditioning
D) vicarious conditioning
E) reinforced conditioning

Question

Quizplus · Accepted Answer

Operant conditioning attempts to create an association between a response (e.g., buying a brand) and some outcome (e.g., satisfaction) that serves to reinforce the response.

Which Type of Conditioning Requires That Consumers First Engage in a Deliberate