When a consumer notices a new product in a store because of the point-of-purchase display, reads about the attributes of the product and recalls an unresolved problem that this product will solve, and then purchases the product, _____ has occurred.
A) automatic decision making
B) limited decision making
C) nominal decision making
D) extended decision making
E) truncated decision making

Question

Quizplus · Accepted Answer

For limited decision making, external search can play a moderate role, particularly when the consumer is aware of several possible alternative solutions.

When a Consumer Notices a New Product in a Store