Wendy was in Walmart and noticed a display with baking items collected together and a little pad with recipes to tear off. She looked at the recipe and decided that this would make a nice dessert for Thanksgiving, so she purchased the products that were conveniently located on the display. Which type of decision making did Wendy undertake?
A) automatic decision making
B) limited decision making
C) nominal decision making
D) extended decision making
E) truncated decision making

Question

Quizplus · Accepted Answer

For limited decision making, external search can play a moderate role, particularly when the consumer is aware of several possible alternative solutions.

Wendy Was in Walmart and Noticed a Display with Baking