If, in response to a problem, a consumer recalls a single, satisfactory solution, no further information search or evaluation may occur. The consumer purchases the recalled brand and _____ has occurred.
A) automatic decision making
B) limited decision making
C) nominal decision making
D) extended decision making
E) truncated decision making

Question

Quizplus · Accepted Answer

Internal information tends to dominate in nominal decision making.

If, in Response to a Problem, a Consumer Recalls a Single