A customer role describing a person or group who can make credible or recognized suggestions or recommendations to others regarding purchase choices is the _______.
A) end user
B) influencer
C) purchaser
D) decision maker

Question

Quizplus · Accepted Answer

An influencer is someone who has the ability to influence the purchasing decision of others through their own recommendations or suggestions. They may be experts in the product category or simply individuals with a strong following or influence among their social circle. The other options (end user, purchaser, decision maker) may also play a role in the purchase decision, but they do not necessarily have the same level of influence or credibility in making recommendations to others.

A Customer Role Describing a Person or Group Who Can