The core product typically includes:
A) the basic description of what a company or a product does.
B) features of a product that differentiates it from competition.
C) what a product means to the customers.
D) value and cost benefits customers incur from a product.

Question

Quizplus · Accepted Answer

The core product is the basic description of what a company or product does, such as its main function or purpose.

Answer: B
 The core product may also include features that differentiate it from competing products and make it more appealing to customers.

Answer: C
 The actual or augmented product may reflect what a product means to the customers, but this is not typically included in the core product.

Answer: D
 The actual or augmented product may include the value and cost benefits customers incur from a product, but this is not typically included in the core product.

The Core Product Typically Includes