Raven has been researching for product ideas by interacting with children,young mothers,and by carefully studying the competitors' toys.This has helped her generate several ideas.Which of the following is most likely to be the next step for Raven?
A) Test marketing
B) Product development
C) Idea screening
D) Commercialization

Question

Quizplus · Accepted Answer

The next logical step for Raven would be to screen the ideas she has generated. Idea screening involves analyzing and evaluating ideas to determine their feasibility, market potential, and compatibility with the organization's goals and resources. This step is essential in identifying the most promising ideas and discarding the ones that are not viable. Once the ideas are screened, Raven can move on to product development and testing before commercialization.

Raven Has Been Researching for Product Ideas by Interacting with Children,young