The sequence of steps an individual or organization goes through in making a decision to buy a product or service is called the ____________.
A) purchasing process
B) budget cycle
C) 4 P's
D) customer's job

Question

Quizplus · Accepted Answer

The purchasing process is a series of steps that consumers and organizations go through in order to make a decision to buy a product or service. It includes stages such as problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.

The Sequence of Steps an Individual or Organization Goes Through