For a high-involvement product purchase,consumers are likely to:
A)possess low awareness of product features.
B)obtain a high degree of disengagement.
C)develop a high degree of product knowledge.
D)receive a low level of reference group influence.

Question

Quizplus · Accepted Answer

High-involvement product purchases require significant investment of time, effort and money, which makes consumers more likely to seek out information and knowledge about the product before making a purchase decision. Therefore, consumers are likely to develop a high degree of product knowledge.

For a High-Involvement Product Purchase,consumers Are Likely To