_____ constitutes moderate consumer behavior but still involves some time and effort searching for and comparing alternatives.
A)Limited decision making
B)High-involvement decision making
C)Routine decision making
D)Extensive decision making

Question

Quizplus · Accepted Answer

Limited decision making involves moderate consumer behavior, where the consumer invests some time and effort in searching and comparing alternatives, but the involvement is not as high as in extensive or high-involvement decision making. Routine decision making, on the other hand, involves minimal effort and is a habitual purchase.

_____ Constitutes Moderate Consumer Behavior but Still Involves Some Time