For which of the following purchases would a consumer most likely be engaged in limited decision making?
A)The purchase of a brand of candy bar without much deliberation
B)The purchase of a shirt for a friend based on its eye-catching advertisement after comparing different brands
C)The purchase of a six pack of beer and a bag of popcorn by a food gourmet
D)The high-priced renewal of a subscription to Hardware Age,a trade journal,by a hardware store owner

Question

Quizplus · Accepted Answer

Limited decision making involves a moderate amount of effort and time for information gathering and deliberation. The purchase of a shirt for a friend based on its advertisement and after comparing different brands fits this description, as it involves some comparison and thought but is not as extensive or automatic as the other options.

For Which of the Following Purchases Would a Consumer Most