Which of the following statements about product involvement is true?
A)Product knowledge is unrelated to product involvement.
B)The level of product involvement with a product requiring routine decision is the same as that of a product requiring extensive decision making.
C)Product involvement is independent of the group,marketing,and situational influences operating on a potential consumer.
D)A high degree of product involvement encourages extensive decision making by consumers.

Question

Quizplus · Accepted Answer

A high level of product involvement leads to consumers paying more attention to information about the product, evaluating alternatives, and making a more extensive decision-making process. This occurs because consumers have a personal connection with the product and want to ensure they make the best decision possible.

Which of the Following Statements About Product Involvement Is True