According to the "continuum of environmental sensitivity":
A) industrial products usually need to be adapted to foreign markets more than consumer products.
B) consumer products that are linked to other social or cultural variables are easily adaptable to foreign markets and thus involve very little risk in international marketing.
C) it is extremely risky to market basic commodities in international markets.
D) some products are more adaptable to foreign markets than others--and thus may be less risky.
E) All of the above are true statements.

Question

Quizplus · Accepted Answer

The continuum of environmental sensitivity suggests that some products are more adaptable to foreign markets than others, and therefore may be less risky in international marketing. This does not necessarily apply only to industrial products or basic commodities, but rather all products in general. Consumer products that are linked to social or cultural variables may require more adaptation to foreign markets and therefore involve more risk. Therefore, option D is the most accurate statement.

According to the "Continuum of Environmental Sensitivity