Strategic planning in some multiproduct firms is done with the ____________ approach, which treats strategic business units in a manner similar to stock investments.
A) Return-on-investment (ROI)
B) Total profit
C) GE planning grid
D) Portfolio management
E) Defined-benefit

Question

Quizplus · Accepted Answer

The portfolio management approach treats strategic business units as a portfolio of products or investments, with the goal of maximizing overall return while minimizing risk. This approach is similar to how investors manage a portfolio of stocks or bonds, and involves allocating resources and prioritizing business units based on their potential for growth and profitability.

Strategic Planning in Some Multiproduct Firms Is Done with the ____________