Customer types
A) should be defined by identifying the buyer instead of the user.
B) should be assigned a nickname that describes all potential types of customers.
C) must always consider intermediaries even if they are not final users.
D) refers to the final consumer or user of a product type.
E) none of the above.

Question

Quizplus · Accepted Answer

Customer types refer to the final consumer or user of a product type. It is important to understand the needs and behavior of these individuals in order to effectively market and sell products to them. It is also possible to have multiple types of customers, but they should all ultimately be those who are using or consuming the product.

Customer Types