A generic market description should NOT include any:
A) customer needs.
B) geographic area.
C) competitors' names.
D) customer types.
E) It should include all of the above.

Question

Quizplus · Accepted Answer

A generic market description should provide an overview of the market, which includes the target geographic area, customer types, and customer needs. However, it should not include the names of specific competitors as this would be more appropriate in a competitor analysis.

A Generic Market Description Should NOT Include Any