A product-market definition should include:
A) product type.
B) customer types.
C) customer needs.
D) geographic area.
E) All of the above.

Question

Quizplus · Accepted Answer

A comprehensive product-market definition should include all of the elements listed, including the type of product, customer types and needs, and geographic area. These factors are all important in determining the target market for a particular product and identifying potential customer segments. By including all of these elements in the product-market definition, businesses can develop more effective marketing strategies and better meet the needs of their target customers.

A Product-Market Definition Should Include