A complete product-market definition includes a four-part description comprising of all of the following except
A) geographic area.
B) customer needs.
C) customer types.
D) product type.
E) marketing mix.

Question

Quizplus · Accepted Answer

All of the choices (A-D) are typically included in a complete product-market definition, while the marketing mix (E) is a separate concept. The marketing mix refers to the tactical elements that a company uses to promote its product or service, such as the product features, price, distribution channels, and promotional activities. While important to the success of a product or service, the marketing mix is not typically included in a product-market definition.

A Complete Product-Market Definition Includes a Four-Part Description Comprising of All