Using total quality management to improve the implementation of a marketing plan is likely to include:
A) the use of Pareto charts as a visual aid to determine why things go wrong.
B) the use of fishbone diagrams to show which problems are most important.
C) an emphasis on physical products over service products.
D) training and empowerment of employees to identify and solve customer problems.
E) all of the above are correct.

Question

Quizplus · Accepted Answer

Total quality management involves a focus on continuous improvement, customer satisfaction, and employee involvement. One way to improve the implementation of a marketing plan is to train and empower employees to identify and solve customer problems, which is emphasized in option D. Option A and B refer to specific tools used in total quality management, but they may not directly relate to improving marketing plan implementation. Option C is not relevant as it places an emphasis on physical products over service products, which may not be applicable to all marketing plans. Therefore, option D is the best choice.

Using Total Quality Management to Improve the Implementation of a Marketing