When moving into the market maturity stage of the product life cycle, a firm might be able to obtain a competitive advantage:
A) with lower production costs.
B) by being more successful at promotion.
C) by having a slightly better product than competitors.
D) all of the above.
E) none of the above.

Question

Quizplus · Accepted Answer

Lower production costs can lead to a competitive advantage by allowing the firm to offer lower prices or higher margins. Being more successful at promotion can help the firm differentiate its product from competitors and attract more customers. Having a slightly better product than competitors can also provide a differentiation advantage and attract customers who value the improved features or performance. Therefore, all of the above options can offer a competitive advantage in the market maturity stage.

When Moving into the Market Maturity Stage of the Product