When planning for the different stages of the product life cycle, managers should remember that:
A) Sometimes, competitors can help to build customer interest in a new product idea.
B) The correct strategy depends on how quickly the new idea will be accepted by consumers.
C) A firm that can change its strategy quickly may have an advantage over less flexible competitors.
D) Not all new product ideas catch on with consumers or intermediaries.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the statements are important considerations when planning for the different stages of the product life cycle. Competitors can help to build interest in a new product idea, the correct strategy will depend on the speed of consumer acceptance, a flexible strategy is advantageous, and not all ideas will succeed in the market. Therefore, managers should keep all these factors in mind when planning for the product life cycle.

When Planning for the Different Stages of the Product Life