Which of the following is an effective source of ideas at the idea generation stage of the new-product development process?
A) Customer complaints.
B) Lead-users of the product.
C) Competitors' products.
D) Products found in overseas markets.
E) All of the above.

Question

Quizplus · Accepted Answer

All of the listed sources, including customer complaints, lead-users, competitors' products, and products found in overseas markets, can provide valuable insights and ideas during the idea generation stage of the new-product development process. It's important to gather a diverse range of perspectives and inputs to generate a creative and effective product idea.

Which of the Following Is an Effective Source of Ideas