As a product moves into the market maturity stage of its life cycle, the marketing manager should:
A) try to build primary demand.
B) move toward exclusive distribution.
C) expect the market to move toward pure competition.
D) All of the above are true.
E) None of the above is true.

Question

Quizplus · Accepted Answer

As a product moves into the market maturity stage, the market is expected to become more saturated with competitors which often leads to pure competition. Building primary demand and moving toward exclusive distribution may have been appropriate during the introduction and growth stages, but they are not effective strategies during the maturity phase.

As a Product Moves into the Market Maturity Stage of Its