A new product idea is more likely to move quickly through the early stages of the product life cycle when:
A) the product is easy to use.
B) the product is compatible with the values and experiences of target customers.
C) the product can be given a trial.
D) the product's advantages are easy to communicate.
E) All of the above are correct.

Question

Quizplus · Accepted Answer

All of the above are correct. An easy-to-use product, a product that is compatible with target customers' values and experiences, a product that can be given a trial, and a product whose advantages are easy to communicate will all help to move a new product quickly through the early stages of the product life cycle.

A New Product Idea Is More Likely to Move Quickly