In the market introduction stage of a fast product life cycle, _____ helps develop loyal customers early and keeps competitors out.
A) a low initial penetration price
B) intensive distribution
C) promotion that builds selective demand
D) promotion that reminds
E) a market skimming price

Question

Quizplus · Accepted Answer

A low initial penetration price helps attract a large number of customers quickly, establishing a strong market presence and discouraging competitors from entering the market due to the low price point.

In the Market Introduction Stage of a Fast Product Life