The value assessment method _______ is a qualitative approach to gaining a better understanding of the perceptions and reactions of participants.In doing so,the research analyst also generates estimates of value.The participants typically are knowledgeable individuals within customer firms that are targets for the studied market offering,although a supplier firm also may be interested in the reactions of industry consultants or pundits.
A)internal engineering assessment
B)field value-in-use assessment
C)indirect survey questions
D)focus group value assessment

Question

Quizplus · Accepted Answer

The description of the method matches with the focus group value assessment method, where knowledgeable individuals from customer firms or industry consultants/pundits share their perceptions and reactions towards a market offering. This approach generates qualitative data and estimates of value.

The Value Assessment Method _______ Is a Qualitative Approach to Gaining