_______ is the process of generating knowledge about the market that individuals in the business use to inform and guide their decision making.
A) Market sensing
B) Market research
C) Information utilization
D) Information acquisition
Correct Answer:
Verified
Q1: To deliver superior value to targeted market
Q3: In a field research survey,participants are given
Q4: The value assessment method _ is a
Q5: The value assessment method,_,involves scientists or engineers
Q6: With the value assessment method _ supplier
Q7: _ is NOT a criterion for judging
Q8: Get an equitable return on the value
Q9: The substantive facets of market sensing do
Q10: A _ is an organized approach for
Q11: To exceed rather than simply meet customer
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