If Campbell were to offer single serving "Soup for One" packages to small household markets,it would be using segmentation based on
A) income.
B) ethnicity.
C) taste.
D) geographic considerations.
E) family life cycle.

Question

Quizplus · Accepted Answer

Segmenting based on family life cycle would make the most sense because the product is geared towards single-person households, rather than households with multiple people. It would be important to market the product specifically towards individuals who may not want to make a large batch of soup or who are living alone.

If Campbell Were to Offer Single Serving "Soup for One