Marketers often study the processes used and the factors that influence the consumer when making purchase decisions.What are these called?
A) psychographics
B) consumer behaviour
C) perceptual mapping
D) consumerism

Question

Quizplus · Accepted Answer

Consumer behaviour refers to the processes and factors that influence a consumer's decision-making when it comes to purchasing goods or services. This can include things like their attitudes, beliefs, and perceptions, as well as external factors like marketing and advertising. Psychographics and perceptual mapping are both related concepts but are more specific than the broad study of consumer behavior. Consumerism is a social movement related to protecting consumer rights and interests, but is not directly related to the study of consumer behavior.

Marketers Often Study the Processes Used and the Factors That