Which of the following products would most likely require the purchaser to use only an internal information search?
A) a daycare facility for a two-month-old infant
B) a box of tissue
C) a rental apartment
D) a new car

Question

Quizplus · Accepted Answer

A box of tissue is a low-involvement product that is readily available and requires minimal decision-making, so the purchaser is likely to rely on an internal information search. The other options involve more complex decisions that would typically involve external information sources such as reviews, recommendations, and advice from experts or friends/family.

Which of the Following Products Would Most Likely Require the Purchaser