For which of the following products is the purchaser most likely to rely on an external information source?
A) a package of light bulbs
B) a copy of TV Guide
C) a principles of marketing text
D) a memo pad

Question

Quizplus · Accepted Answer

A principles of marketing textbook is a more complex and expensive purchase compared to the other options, making it more likely for a purchaser to seek external information sources such as reviews or recommendations from professors or peers.

For Which of the Following Products Is the Purchaser Most