What are the steps of the consumer decision-making process in order?
A) need positioning,stimulus response reactions,evaluation of alternatives,purchase decision,postpurchase behaviour
B) need recognition,information search,evaluation of alternatives,purchase,and postpurchase behaviour
C) information search,need positioning,evaluation of alternatives,product trial,purchase decision,postpurchase satisfaction
D) need recognition,alternative aggregation,re-evaluation,purchase decision,postpurchase behaviour

Question

Quizplus · Accepted Answer

The correct steps of the consumer decision-making process in order are need recognition, information search, evaluation of alternatives, purchase, and post-purchase behaviour. Option B lists the steps in the correct order. Option A has incorrect steps and option C has the wrong order of steps. Option D is not a recognized model of the consumer decision-making process.

What Are the Steps of the Consumer Decision-Making Process in Order