Manufacturers of instant potato flakes sell to resellers,institutional food services,and movie production companies.(Instant potato flakes are typically used in movies when the scene calls for falling snow. )The manufacturers of instant potato flakes would most likely segment their market according to which of the following?
A) company characteristics
B) customer relationship objectives
C) financial terms
D) length of distribution channel

Question

Quizplus · Accepted Answer

The manufacturers of instant potato flakes would most likely segment their market according to company characteristics, such as the type of the reseller, institutional food service, or movie production company. They may offer different product packages or promotions tailored to the specific needs and preferences of each type of company.

Manufacturers of Instant Potato Flakes Sell to Resellers,institutional Food Services,and