The public transportation system in a major city conducted a survey that revealed respondents could be assigned to one of four categories: (1)people who never used mass transit, (2)people who used mass transit in the past but not now, (3)people who used mass transit occasionally,and (4)people who used mass transit regularly.These groups have significantly different perceptions about transportation alternatives.What type of segmentation is this?
A) benefit
B) demographic
C) usage-rate
D) economic

Question

Quizplus · Accepted Answer

This is an example of usage-rate segmentation, which divides customers based on how frequently they use a product or service. In this case, the four groups are defined by their usage of mass transit.

The Public Transportation System in a Major City Conducted a Survey