Ever since Hunter got his new Shell credit card,which gives him a 5 percent rebate on all purchases of Shell gas,he will buy gas only at stores that sell Shell gas.Shell introduced its credit card plan as a means of implementing what type of segmentation?
A) usage-rate
B) personality
C) lifestyle
D) motive

Question

Quizplus · Accepted Answer

The fact that the Shell credit card gives Hunter a 5 percent rebate on all purchases of Shell gas suggests that Shell is targeting customers who frequently use their gas. This is an example of usage-rate segmentation, which involves dividing the market based on the level of usage of a product or service.

Ever Since Hunter Got His New Shell Credit Card,which Gives