After dividing his catering customers into three segments based on income range and selecting segmentation descriptors,Kai Stein wrote out a description of each segment's size,expected growth,frequency of parties,and overall profit potential.What did Kai engage in?
A) Differentiating his market segments
B) positioning his products to his market segments
C) profiling and analyzing his segments
D) concentrating his marketing mix on the most profitable marketing segments

Question

Quizplus · Accepted Answer

Kai engaged in profiling and analyzing his segments by dividing his customers into segments based on income range and selecting segmentation descriptors (which are characteristics that help define each segment). He then wrote out a description of each segment's size, expected growth, frequency of parties, and overall profit potential. This shows that Kai analyzed each segment to better understand their characteristics and potential profitability.

After Dividing His Catering Customers into Three Segments Based on Income