General Mills offers a deal where its cereal users can collect box tops and submit them to General Mills to earn money for their children's schools.This program,called the Box Tops for Education Program,is a means of changing light users into heavier users.In other words,it is a form of what type of segmentation?
A) personality
B) demographic
C) lifestyle
D) usage-rate

Question

Quizplus · Accepted Answer

The Box Tops for Education Program is a means of changing light users (those who only buy cereal occasionally) into heavier users (those who buy cereal more frequently to collect more box tops). This is an example of usage-rate segmentation, which divides the market based on how much customers use or consume a product.

General Mills Offers a Deal Where Its Cereal Users Can